The “Thank You” note of my generation has given way to the "But Mom I texted you a picture" way of saying thank you today. To be connected to my kids means beeps, rings and musical alerts that they are contacting me. I grew up with a four digit phone number connected to a black phone and a “Party line.” Can you imagine todays young adults waiting until a phone is free to use? My Generation Y daughter once told me that the problem is simple, "Technology has moved faster than our brains have grown."
Generation Y also known as Millennials, Trophy Generation or Net Generation were born between about 1978-1998. Picture a VHS Tape vs. an iPad. Although Generation X was the Lost Generation raised by two working parents, Generation Y is the most parented generation in history. They are 3 times larger than Generation X and the largest generation of youth in history, estimated at 70 million.
Look up the dates for Generation X, Y & Z and you will get a zillion different birth years. This designation happened to fit 8 of our kids and their spouses so I am targeting this age group.
Generation Y may be the most open to change because their parents may have divorced, they may have moved often and the world's borders keep changing. They got trophies for just showing up. Combine the Trophy & Net Generation titles and you get people who trust their friends first, want to make a difference and use technology to organize their world. They want exceptional service from organizations they trust but they would rather spend time with friends than acquire stuff.
In Peter Economy's article about Generation Y, he sites these statistics.
92 percent believe that business success should be measured by more than profit
80 percent prefer on-the-spot recognition over formal reviews
61 percent feel personally responsible to make a difference in the world
50 percent want to start their own business, or have already done so
2 years is their average employment tenure
Sit down, relax and get ready for a treat reading Tim Urban's article entitled: "Why Generation Y Yuppies Are Unhappy." Tim Urban introduces us to the "GYPSY" Generation and the starring character is Lucy. He writes: "Lucy, on the other hand, finds herself constantly taunted by a modern phenomenon: Facebook Image Crafting. Social media creates a world for Lucy where A) what everyone else is doing is very out in the open, B) most people present an inflated version of their own existence, and C) the people who chime in the most about their careers are usually those whose careers (or relationships) are going the best, while struggling people tend not to broadcast their situation. This leaves Lucy feeling, incorrectly, like everyone else is doing really well, only adding to her misery."
As parents we told them they could create any world they wanted but now their current reality does not match those expectations.
After researching Generation Y, I would like to say I have a much clearer picture of their world but I think the little solar powered bobble heads you buy at the Dollar Tree might better emulate my current state of mind. Suffice to say, I am now a member of "The older generation that has gotten left behind as Generation Y whizzed by." See you around. I will be the one sitting on the park bench trying to get my solar phone charger to work.
Learn More: (http://www.inc.com/author/peter-economy) & http://waitbutwhy.com/2013/09 /why-generation-y-yuppies-are-unhappy.html.
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